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Why Is RSS Feed Still Relevant in 2025? Why Is A Must!!!

rss feed

What is RSS?

RSS stands for Really Simple Syndication. It refers to files easily read by a computer called XML files that automatically update information.

A user’s RSS feed reader reads the feeds from various websites and converts them into an easy-to-read format.

  • An RSS feed links news stories from websites to their original pages.
  • This content is distributed constantly so that the most recent results appear at the top of the RSS feed.
  • As internet content grew increasingly complex, so did RSS feeds, which adopted images, videos, and more but kept them in a stripped-down format for easier loading and compatibility across all RSS readers.
  • Most readers automatically update your device to provide the latest news and articles. With this method, you can keep up with the latest news and articles by visiting websites you usually use.

Functionality and Purpose of RSS Feeds:

RSS feeds publish updates from websites in a structured format, usually in XML. These updates can include headlines, summaries, and links to full articles. Users can subscribe to RSS feeds using feed readers, which aggregate and display the latest content from multiple sources in one place.

Benefits of Using Simple Syndication Feeds (Rss Feed):

Using RSS feeds offers several benefits for users:

  1. Centralized Information: Users can access updates from multiple websites in one location, saving time and effort.
  2. Customization: Users can choose which websites or topics to follow, creating a personalized news feed tailored to their interests.
  3. No Algorithms: Unlike social media platforms, RSS feeds show content chronologically, giving users more control over what they see.
  4. Offline Access: Some RSS feed readers allow users to download articles for offline reading, making it convenient for users with limited internet access.

Imagine you’re a technology enthusiast who wants to stay updated on the latest news from tech blogs like TechCrunch, Wired, and Engadget. Instead of visiting each site individually, you subscribe to their RSS feeds using a feed reader like Feedly.

Some widespread “Really Simple Syndication” feed readers include:

  1. Feedly: A user-friendly and customizable “Really Simple Syndication” feed reader on web browsers and mobile devices.
  2. Inoreader: Offers advanced features like filtering, search, and integration with third-party services.
  3. The Old Reader: A straightforward “Really Simple Syndication” feed reader focusing on usability and privacy.

RSS (Really Simple Syndication) may seem like a relic from the early internet, but it’s experiencing a quiet resurgence thanks to its growing relevance in social media strategy, content syndication, and even AI-powered automation. Here’s how and why RSS still matters — and how you can use it in today’s content-driven world.

🔄 1. RSS in Content Syndication: Still a Power Tool

RSS feeds are a timeless way to distribute and republish content across platforms, especially for blogs, podcasts, and news outlets.

How it works:

  • Publishers create an RSS feed that updates automatically when new content is posted.

  • Aggregators and other websites pull in that content, increasing reach and backlinks.

Why it matters now:

  • Zero-algorithm distribution: RSS delivers your content exactly as published, without interference from platform algorithms.

  • Cross-platform publishing: Tools like IFTTT, Zapier, or Dlvr allow RSS-based content to be automatically posted to WordPress, LinkedIn, Facebook, or Telegram.


📱 2. RSS and Social Media: Quiet Integration

Although social platforms don’t offer native RSS support, savvy marketers are using RSS to:

  • Automate social posting: Tools like Buffer, Publer, or SocialBee can pull blog posts via RSS and auto-post them.

  • Curate niche content: Subscribe to multiple RSS sources to create custom feeds for Twitter/X /X, newsletters, or LinkedIn.

  • Monitor competitors: Track updates from competitors’ blogs without subscribing to their email lists.

Pro Tip: Use RSS with social media chatbots to auto-deliver fresh content to followers.


🤖 3. RSS Meets AI: Smarter Content Distribution

AI gives RSS new life by making content curation and syndication more innovative and personalized.

Where AI fits in:

  • Summarizing feed content: AI tools can scan RSS feeds and auto-generate headlines, summaries, and social captions.

  • Recommending content: AI-driven tools like Feedly’s Leo AI prioritize RSS content based on user interests or keywords.

  • Creating auto-newsletters: Platforms like Curated, Revue, or Substack use RSS + AI to build automated newsletters.

AI + RSS Use Case Example:

Use Zapier to pull an RSS feed → feed it to ChatGPT or Claude → auto-generate social media captions or weekly recaps → post with Buffer or Hootsuite.


Why RSS Is Still Relevant in 2025

  • Decentralization: In an era of walled gardens, RSS gives creators control.

  • Automation: Combined with AI and social scheduling tools, RSS is a low-maintenance powerhouse.

  • Personalization: AI filters and tailors RSS content for hyper-relevant syndication.

RSS + AI Workflow for Content Creators & Marketers

🧩 Goal:

Automatically pull new content from your blog via RSS → generate AI-based summaries/headlines/social posts → auto-share to social media or newsletters.


🔧 Tools You’ll Need:

Tool Purpose Free/Paid
RSS Feed (from your blog) Source of your content updates ✅ Free
Zapier or IFTTT Automation platform ✅ Free plans
OpenAI (ChatGPT) or Claude AI writing assistant ✅ Free tier or paid
Buffer, Publer, or SocialBee Social media scheduling ✅ Free trials
Feedly + Leo AI (optional) RSS + AI-powered curation ✅ Paid feature
Notion or Google Sheets Store AI outputs or build archives ✅ Free

🔄 Step-by-Step Workflow Setup

Step 1: Identify Your Blog’s RSS Feed

Usually at:
https://yourdomain.com/feed (WordPress default)

Verify the feed works in a browser or RSS reader like Feedly.


Step 2: Automate RSS Monitoring

Use Zapier or IFTTT to trigger actions when a new post appears.

  • Zapier trigger: “New item in RSS feed”
  • Then: Send data (title, link, content) to OpenAI

Step 3: Use AI to Create Captions or Summaries

In Zapier, use a “ChatGPT” action (via webhook or plugin) to generate:

  • Blog summary
  • SEO-optimized title
  • 3 social media post variations (e.g., for Twitter, LinkedIn, Instagram)
  • Suggested hashtags

Prompt example:

“Summarize the following blog post in 2 sentences and write a professional LinkedIn caption and a casual Twitter post. Include 3 relevant hashtags.”


Step 4: Auto-Schedule Content to Social Media

Push AI-generated output to a tool like Buffer, Publer, or SocialBee.

  • Customize format per platform
  • Schedule or post immediately
  • Optional: Tag collaborators or add visuals

Step 5: Store or Review AI Outputs

(Optional) Log outputs in:

  • Notion for content archive and approval
  • Google Sheets to track post performance and AI content

Step 6: Expand into Newsletters (Optional)

Use tools like Curated, Mailchimp, or Revue to pull RSS summaries and send a weekly digest automatically.

Zapier can:

  • Pull AI summaries
  • Format them into a newsletter
  • Send it on a schedule

💡 Pro Tips:

  • Rotate AI prompts weekly to avoid repetitive tone.
  • Integrate image creation tools (e.g., Canva or Pexels + Zapier) for richer posts.
  • Use Feedly’s Leo AI if you want to curate from multiple sources, not just your blog.

🚀 Benefits of This Workflow

  • Saves time: Automates repetitive tasks
  • Boosts consistency: Never miss a post opportunity
  • Increases reach: Tailored content for each platform
  • AI-enhanced: Your content feels fresh and on-brand
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Originally published on February 5, 2022 | Last updated on May 13, 2025